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The Truth About Price
“Price is a factor, Price is always a factor”. Not sure who said those ominous words first but as much as we don’t want to believe it they are true…but only to a point. Price is always part of the equation just like in most business concerns about shrinking profit margins and... »
When You’re in Sales Style Matters
People buy from people they like. Make no mistake about it! We’ve talked about buying criteria, who actually makes the decisions, etc. But the fact remains, when people LIKE you, and you have what they need at a fair price and perceived value, they’ll buy from you. I’ve worked with sales professionals from every... »
Great Expectations and Unhappy Customers
We’ve all had them….a customer calls you so angry that all they want to do is spit in your face, tell you what a loser you are and get off the phone or out of your sight. You, being the sales professional that you are, have the ability to turn the whole situation around... »