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	<title>The UnNatural Salesman &#187; Determining Customer Needs</title>
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		<title>When it comes to the Customer Does the Shoe Fit?</title>
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		<pubDate>Thu, 20 Aug 2009 14:00:12 +0000</pubDate>
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				<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[Determining Customer Needs]]></category>
		<category><![CDATA[Inside Sales Training]]></category>

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		<description><![CDATA[It’s important to understand who you want your Customer to be. To truly understand who your customer should be, you’ll need to start with a profile of the Perfect Customer. Is it a one time sale you’re looking for, or someone with whom you can build a long time relationship? Is it a large corporation or a smaller, growing “mom and pop shop”?

Does the shoe fit is not just a question the customer has to answer but one you need to answer for yourself as well.  Are they the right type of client for you.  Do they have realistic and attainable objectives and expectations?  Listen to what they say, then make sure you understand not every prospect is a good fit for you and a sale to the wrong kind of client can not only throw your selling life into a black hole but also your reputation in the market place.]]></description>
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